Work / Kacang Garuda

Kacang Garuda

Digital Strategy Content Activation

Indonesia's most iconic peanut snack brand — full digital strategy, content, and campaign execution.

The Challenge

Garuda Peanuts, Indonesia's market-leading peanut brand, needed a cohesive digital presence that matched their scale. Their social channels lacked consistent storytelling and their content didn't reflect the brand's iconic status.

What We Did

We built their full digital strategy from the ground up — content calendars, campaign concepts, social media activations, and content production. Every piece was tied back to a single brand story.

2M+

Reach Generated

40%

Engagement Rate Increase

12 months

Continuous Execution