It helps to “group” topically relevant posts and give prominence to the most important content pieces. On-page SEO focuses on optimizing factors within the website itself, such as content quality, keywords, and HTML tags. Off-page SEO, on the other hand, involves external factors like backlinks, social signals, and overall online presence. While on-page SEO is within your control, off-page SEO involves factors influenced by external sources. Review the final layout of your webpage and ensure your content is accessible across mobile and web browsers. We recommend creating a checklist of items to review on each web page before publishing for consistency.
How Much Do Seo Services Cost Per Month?
Special thanks to Dawn Shepard, who provided the images for this post. Choosing the right SEO tools can simplify optimization, help you track progress, and improve results. Also, research from Ziff Davis shows LLMs like Open AI prefer content from authoritative websites. Hence, optimizing for SEO increases your chances of appearing in generative search features like AI overviews, ChatGPT, and Claude AI. Discover the ideal category for your keyword, uncover brand new topics and build a topically aligned website to become an authority in your field. Start with any keyword to identify the category and receive topically relevant suggestions.
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This will make sure that every page has a clear place and is properly linked from relevant sections of your website. Your sitemap serves as a blueprint for search engines, laying out all of the pages that you want to be crawled and indexed. So after running a site crawl, compare the URLs you have mapped out with those listed in your XML sitemap. Follow the checklist provided in this article, starting with SEO page analysis and ending with mobile friendliness. Off-Page SEO refers to actions taken outside of your website to impact your rankings within search engine results pages.
- You’ll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts.
- If you are really serious about getting this right, use Google’s Natural Language API to see how the algorithm understands your content.
- And Backlinko’s free keyword research tool is an excellent place to start.
- Topical authority is a measure of how authoritative your website is about a specific topic.
- Whether you’re running a blog, an online store, or a local business site, understanding SEO can increase your reach and success.
Stellar SEO works with restoration service providers nationwide, helping them rank in their local markets. Our SEO campaigns are perfect for customizing the specific on and off-page services restoration companies may need to compete in their markets. We also offer local SEO services ideal for smaller restoration brands. In addition to improving existing pages, we offer fully-optimized content creation, using a very similar process.
Should I check a competitor’s on-page SEO?
Heatmap tools like Hotjar or Crazy Egg can visually demonstrate how users navigate your pages, helping you optimize for better engagement. Whereas on-page SEO refers to content optimization, meta descriptions, title tag formatting, and image optimization, off-page SEO focuses more on external elements. Off-page SEO may include link-building, social media marketing, guest posting, and influencer marketing.
For instance, one of the biggest off-page SEO factors is backlinks. When your audience spends more time on your page, it sends a positive signal to Google that your page is valuable. Google takes duration spent on your site into account when it ranks your site. If leads spend more time on your page, Google will rank it higher because it will believe your page is valuable for your keyword. Internal linking is crucial to keeping leads on your page longer. When you link within your content, you guide your SEO Anomaly audience to another page on your site.
Using this information, you can start developing an effective SEO strategy. The right SEO strategy for a website can help you solve those issues. Further, it’ll prevent you from the chaos caused by inefficient resource management, uncontrolled working processes, and making your competitors’ mistakes. First on our list of on-page SEO activities is integrating relevant keywords into your pages. SEO is not about finding one keyword and stuffing it everywhere possible.
Learn how to connect search, AI, and PPC into one unstoppable strategy. Search engines still include your URLs in your overall score – they just don’t hold the same prominence they once did. You can read more about the effect site responsiveness has on search results here. Once again, we have an excellent resource for more in-depth information on HTML image optimization. Optimizing for visual search now can help future-proof your content. They are the on-page factors that can make or break your SEO success.