TikTok Book Promotion Ideas
Amazon Advertising offers a direct route to readers actively searching for books. This strategy utilizes Sponsored Products, Sponsored Brands, and Sponsored Display ads to target specific reader behaviors and interests within the Amazon ecosystem live casino bonus. Essentially, you’re placing your book directly in front of potential buyers browsing similar titles, genres, or authors.
Reviews are the lifeblood of book sales. Reach out to bloggers, book clubs, and platforms like NetGalley to secure early reviews. You can also use paid services like Kirkus and Reader’s Favorite for professional reviews.
So, have you recently finished self-publishing a book and thinking of ways to market your book? While we’re not negating the importance of social media sites, book reviews, giveaways, book launch events, author interviews, and the entire book promotion shenanigans, we merely hope to introduce you to another platform that is created for avid book readers.
With all that in place, you’re ready for book promotion ideas. Consider and adopt the ideas below in a spirit of exploration and experiment. And don’t forget to measure your ROI. It’s now how much a tool costs that’s the question but how much it will return. Analyze your return on investment for each promotion you try, so you know what works and what doesn’t for your particular books.
Book Club Promotion Ideas
In times past, an interview for a newspaper, radio spot, a TV show, or zine could net sales for an author. With today’s focus on the internet, you’ll probably find it difficult to make any of these options produce book sales. There are exceptions, and if any of these options interest to you, then use search engines to find opportunities. For example, in small towns and rural areas, you may find weekly or monthly newspapers that would like to interview you while plugging your book.
Let’s start with the foundation: the places you’re sending readers to actually learn about—and buy—your book. These landing pages (also called “funnels” by the marketing folks) work behind the scenes to make your book discoverable and desirable. Check out an in-depth resource here on the Pagewheel blog on each of these and how to easily create them:
Host a giveaway featuring signed copies of your book or related merchandise. Encourage participants to share the contest on social media to increase visibility. A little investment can yield big engagement.
If you offer services—whether you’re a freelancer, coach, consultant, or virtual assistant—having a professional proposal template is a game-changer. This week during our Monday Live Q&A Workshop, we explored how to not only create that proposal (or any digital product), but also how to package, brand, and sell it using Pagewheel in minutes. Here’s how…
Social media is your megaphone to connect with readers. Identify platforms where your audience spends time (TikTok and Instagram for YA authors, LinkedIn for business writers) and post regularly. Share excerpts, behind-the-scenes moments, or fun challenges. Don’t forget to engage with your followers—real relationships build real results.
Book Promotion Video Ideas
What’s inherently fascinating, timely, or socially relevant about your book? Perhaps there’s an unusual setting or character? What are the stakes? What is the genre/tone? What’s the core conflict or emotion? Who’s your audience? Is there an element of surprise or reversal that defies your reader’s expectations and compels them to want to know more?
While the book trailer might be the most common type of book video, it’s not a must. Many non-fiction authors prefer to do an author video that showcases them as an expert or thought leader; author videos also lend themselves to a video series, a webinar, a booktube channel, or other video-driven sales tool where the book’s role is to be more of an extension of the author’s expertise. While book trailers focus on the world and narrative of the book, author videos aim to build the author’s personality and forge a personal connection with the audience. In addition, videos can range from live-action to animation to a collage of images set to music. Budgets are vary from $0 – $10,000. There’s no set formula, so get creative!
Turn your ideas into compelling book trailers that capture attention and inspire readers. Check out these creative examples to kickstart your next book promotion and see the power of dynamic content in action!
Of course, the dream is for your book promo video to go viral and sell millions of copies, but let’s talk about what’s actually in your control: It’s to build credibility for your platform as a writer and for your body of work. A professional book video shows that you are taking your work seriously and that you are a good storyteller across mediums. A great video can also capture the attention of top influencers and media who might otherwise not look at a synopsis or pitch, but will check out a 90-second video. Video also expands your exposure to video-driven sites. And lastly, what better tool could there be to show Hollywood that your book would make a great movie?
What’s inherently fascinating, timely, or socially relevant about your book? Perhaps there’s an unusual setting or character? What are the stakes? What is the genre/tone? What’s the core conflict or emotion? Who’s your audience? Is there an element of surprise or reversal that defies your reader’s expectations and compels them to want to know more?
While the book trailer might be the most common type of book video, it’s not a must. Many non-fiction authors prefer to do an author video that showcases them as an expert or thought leader; author videos also lend themselves to a video series, a webinar, a booktube channel, or other video-driven sales tool where the book’s role is to be more of an extension of the author’s expertise. While book trailers focus on the world and narrative of the book, author videos aim to build the author’s personality and forge a personal connection with the audience. In addition, videos can range from live-action to animation to a collage of images set to music. Budgets are vary from $0 – $10,000. There’s no set formula, so get creative!
TikTok Video Ideas for Book Promotion
With the ever-changing world of social media, there’s a new platform on the rise that is capturing the attention of millions of users worldwide – TikTok. TikTok is a social media platform that has quickly become popular for its short-form videos that can range from silly dances to life hacks to book recommendations. In this blog post, we will discuss how authors can use TikTok to promote their books. We’ll cover everything from understanding the algorithm to creating engaging content and even share examples of successful TikTok marketing campaigns by authors. Here’s a rundown of what we’ll cover in this article:
Here, you’ll find practical advice on book marketing, book reviews (typically nonfiction and women’s fiction), inspiring author interviews, and strategies to help you connect with readers and amplify your message. My goal is to support you in building your author brand and making your book a powerful tool for your business.Connect with me on social:
-Continue building a following on social media and engage them with unique content-Attract final wave of Amazon reviews through outreach-Provide PR distribution report showing placements and results on CBS, NBC and FOX and others-Consult with author with regards to including “AS SEEN ON” logos in the marketing plan-Virtual Book Tour (month-long online tour to finish publicity campaign): Consists of arranging written interviews between author and bloggers (5 blogs) and Showcasing the book through book of the day or book spotlight (2 blogs)
Plucked straight from USA Today bestselling author J.J. Hebert’s personal book PR & marketing plan, the services below are geared toward authors looking to gain exposure and increase sales. Our full-service book publicity campaigns consists of three months of aggressive online PR and marketing through various forms of media. Below is what you can expect to receive from MindStir Media, the best among book marketing companies…
As a first-time author looking to harness the power of TikTok for book marketing, it’s essential to understand the platform’s unique dynamics and how they can be leveraged to promote your work effectively. Drawing insights from various sources, here’s a comprehensive guide to help you navigate TikTok’s landscape for book promotion.