It involved a home services company that suddenly saw its organic traffic tank. From disavowing harmful backlinks to refining content strategies, these insights offer a roadmap to recovery. If your site has taken a hit, this guide will help you navigate the process and restore your online visibility. Recovering from an SEO penalty can feel like an uphill battle, but with the right approach, it’s entirely possible to regain lost rankings. Whether it’s hitting a target number of organic sessions, ranking for priority keywords, or increasing revenue, you can define it as a goal.
Choose From Four Report Starting Points
Many businesses face hidden website problems that hurt their online success. These issues can lower your website’s rank, reduce visitors, and stop growth. It’s like spending time and money on great content, only to have small website mistakes ruin it. We provide a set of SEO tools to help you understand your website from a search engine’s perspective.
Remember to use structured data, which maintains a standardized format, to help Google crawl your site. Making it easier for search engines to find the pages on your site is very important to your SEO. A large part of that is internal linking, meaning when you’re creating new content, you should be linking to other pages on your site within that new piece of content. Internal links make it so much easier for a search engine crawler (and people!) to find pages on your site, giving you an SEO boost. If you’re writing a blog post about financial services, and you have a page on your website listing your services, you should definitely be linking to that page. You’re helping your SEO and driving traffic to another page on your site.
They also signal to search engines that your content is all connected. SEO audit solutions reveal the strengths and weaknesses of your website. Before we mention anything else, it’s necessary to emphasize that every article needs to be well-structured, with the end user in mind. This is not only important for the search engine but also for all the bloggers and visitors who are going to link or share said content.
Yes, I have successfully recovered from a manual action penalty related to spammy and hidden content on one of my test websites. The penalty was flagged in Google Search Console, and the site saw a significant drop in rankings and organic traffic as a result. Over time, these efforts resulted in improved keyword visibility and organic traffic recovery. It was a clear example of how addressing content credibility can turn a content devaluation into an opportunity for growth. Meanwhile, shift your focus to creating value—whether that’s through blogs, tools, or interactive content.
It also tells you if it’s too long and likely to be truncated in the search results. If you can include your keywords without it feeling unnatural or shoehorned, then SEO Anomaly go for it. These are pages that are identical or very similar to other pages.
- He’s also the founder of Visme, a DIY platform that allows everyone to create and manage presentations, infographics, reports, and other visual content.
- You can check your incoming links using a backlink checker tool or the Google Search console’s ‘Links to your site’ report.
- We have a team of 500+ experts that will bring their knowledge and expertise to your campaign.
- It will tell you whether any URLs have errors that affect mobile usability.
- But our audit tool does a great job at highlighting key issues, especially for beginner SEOs.
How to do keyword research
Your new powerful AI Search Quality Rater Tool will audit your content and provide very specific recommendations on what needs to be changed to improve your content. Setting up the project in Claude Pro enables you to get an even better analysis of your content and start auditing your content at scale. This way, you can focus on what truly matters and avoid unnecessary alerts.
If it takes longer, you might need to optimize your server, use a content delivery network, or optimize your images and file formats. Core Web Vitals is a set of specific metrics that Google considers essential in a webpage’s overall user experience. This crucial part involves checking if Google can crawl and index your pages. For example, suppose a site is penalized by Google because of thin content. In that case, you should audit the quality of your content and either improve, redirect, or remove pages that don’t meet the quality standards.